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Frito-Lay has unveiled Tostitos and Doritos Edge, in which soy protein is used in place of starch to lower the chips' carb count. Unilever has a Carb Options line of 32 products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
...goes. Launching a new food line is no small undertaking. Consumer research and continual tinkering with the formula can cost millions of dollars and require two years from concept to shelf. Diet foods are trickiest because a company must determine the trade-off between taste and calorie count that will please the most people. Sara Lee, recognizing that its carbcentric baked-goods line is vulnerable, has begun marketing Delightful breads with fewer carbs. The company sees a secondary market for low-carb products: the world's 171 million diabetics, for whom carbs can be a deadly sin. The number...
...approximate count," says Rahman, in a phone chat from London. "If you have a hit film, you'll sell 5 million or 6 million CDs. Of my movies, at least 20 or 25 were really big hits." Mind you, he adds, "in India, we don't get royalties. Otherwise I'd be a very rich man. I wouldn't have to come to America...
...landed Nagra a continuing role on ER. (Finally! An Indian doctor on a U.S. hospital show.) But while contestants on The Bachelor go on a Bollywood-theme date this week, few South Asians are on the big or small screen in the U.S. (The Simpsons' Apu doesn't count...
...build rivalries by forging a six-week summer "season" that links tournaments. Golf sales hit a 15-year high in 1997, when Tiger Woods arrived on the scene. TIA president Baugh is more optimistic: "An Andre Agassi or a Jimmy Connors is icing on the cake. You can't count on that." He points out that exercise walking is the largest participation sport in the country. "There are no big-time professional walkers kids are looking up to," Baugh says. But unlike tennis and golf, walks don't cost a thing. And you don't have to swing...