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...contest seldom apply to the next one. This axiom is proving true again with that most-talked-about slice of American political demography: the Soccer Mom. Since 9/11, polls suggest she has morphed into Security Mom--and that development is frightening to Democrats, who have come to count on women to win elections. She used to say she would never allow a gun in her house, but now she feels better if her airline pilot has one. She wanted a nuclear freeze in the 1980s and was a deficit hawk in the 1990s, but she now believes the Pentagon should...

Author: /time Magazine | Title: Goodbye, Soccer Mom. Hello, Security Mom | 6/2/2003 | See Source »

Small changes in the promoter can have profound effects on the expression of a hox gene. For example, mice have short necks and long bodies; chickens have long necks and short bodies. If you count the vertebrae in the necks and thoraxes of mice and chickens, you will find that a mouse has seven neck and 13 thoracic vertebrae, a chicken 14 and seven, respectively. The source of this difference lies in the promoter attached to HoxC8, a hox gene that helps shape the thorax of the body. The promoter is a 200-letter paragraph...

Author: /time Magazine | Title: What Makes You Who You Are | 6/2/2003 | See Source »

Last year Unilever shrank its industry-standard 100-oz. jug of Wisk laundry detergent to 80 oz. Kimberly-Clark nipped the diaper count in its Huggies packages about 18%. Dreyer's and Edy's Grand ice creams no longer come in the familiar half-gallon (64 oz.) tub; the 12% smaller cartons hold only 56 oz. Hewlett-Packard has even downsized a ream of paper: packages of its Everyday Inkjet Paper contain 400 sheets instead of 500. "It's almost like going to buy eggs and finding 11 in the carton," says Edgar Dworsky, founder of ConsumerWorld.org a consumer-advocacy...

Author: /time Magazine | Title: The Shrink Rap | 6/2/2003 | See Source »

...regarded as commodities to be stockpiled or shed as business warrants. Technology not only allows fewer people to do the jobs of many; it also allows their skills to be taught fairly quickly anywhere in the world. So experience and the investments that companies have made in training count less. Most companies, Reich says, "have started to think of wages as a variable rather than a fixed cost...

Author: /time Magazine | Title: Where Did My Raise Go? | 5/26/2003 | See Source »

...that before classifying a patient as a suspected SARS case, the Shanghai Municipal Health Bureau requires that person to have either traveled to a SARS-infected area or had known contact with a SARS patient?in addition to the classic symptoms of high fever, cough, lowered white-blood-cell count and suspicious spots on a chest X ray. The rest of China may be hewing to new regulations that don't require verification of exposure, but Shanghai has decided instead to protect its most important asset: its image...

Author: /time Magazine | Title: A Case Study | 5/19/2003 | See Source »

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