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...contemporary artists expanded their effects on perception by breaking from eye level and exploring the possibilities of art either on the floor or over the viewer's head. This idea seems to be the darling of the current advertising world. Pricing shelf space by eye level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare at our feet at the mall, we can be sold Levi's as well. The Tealuxe spotlight that casts the company logo as a shadow on the sidewalk...
Stopped by the perfume counter lately? Better set aside more than your lunch hour if you do. Led by the great French houses--Guerlain, Chanel, Christian Dior and Lancome--the perfume industry has become a hothouse of innovation, churning out literally hundreds of new fragrances, some of them designed to blossom and fade in the marketplace in about the same time span as the flowers that provide their essence. Fragrance, says perfume expert Michael Edwards, has become a "fashion accessory. Companies are mining and reinventing their heritage...
...Youth Dew. Lauder's first limited-edition fragrance release was A Garden of Pleasures--three scents that highlighted different notes from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent and Lancome have all put limited-edition scents into the marketplace. Escada has launched its eighth annual limited-edition scent, called Lily Chic...
...Dior perfume released in September, generated $53 million in European sales. The larger houses, which frequently sell cosmetics and skin-care lines as well as perfumes, especially value fragrances for their ability to entice shoppers to other products in the franchise. "When you can bring a customer to the counter because of a scent," says Lauder's Khoury, "she's much more open to considering treatment or makeup products." All the more reason for the perfume counter to grow even more crowded...
...deductions and pay for a program that helps you stop smoking, the IRS lets you deduct the cost. Smoking-cessation programs can range from $30 to $350 depending on the treatment. But if you choose a patch or nicotine gum, you're outta luck--no deductions for over-the-counter meds. Kicked the habit in the past three years? You could still get a refund by filing an amended tax return...