Word: counteractivity
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...Palin can help McCain through biography as well as resume. She'll be the first woman on a Republican ticket, which the campaign is surely hoping will appeal to Hillary Clinton voters and help reduce Barack Obama's advantage among women. She's a fresh face to counteract Obama's message of change, and she's about as far outside the Beltway as you can get. A child of the middle class with a friendly face and big hair, she is so affable that she once won Miss Congeniality in a beauty pageant. Her son is about to deploy...
Either people still love Jerry, or they're slowing down to rubberneck at a terrible mishap, I guess. Either way, the first ad, which debuts Sept. 4, is already working. Seinfeld, reportedly, will appear along side Microsoft founder Bill Gates in ads that will try to counteract the ultra-cool Apple ads (featuring Justin Long and John Hodgman). Gates can be hi-larious in videos, and I guess, if you can't line up Napoleon Dynamite star Jon Heder, Seinfeld is the next best thing...
...state's SCORxE program - designed to educate physicians with unbiased and accurate information about prescription drugs. The basic issue: Should representatives of the program bring the doctors pizza for lunch? Sarah Ball, the indefatigable pharmacist who leads SCORxE, says no. The whole point of SCORxE, after all, is to counteract Big Pharma's hard-sell drug marketing. But sometimes you have to fight fire with fire, says Dr. Robert Malcolm, a psychiatrist and adviser to SCORxE. "We are competing with people who bring food," he says...
...controversy. They represent an unusual and, at least initially, somewhat expensive new role for government. A few other states have similar programs, and the idea has taken hold in Australia and Canada. But in deeply conservative South Carolina, it is surprising to find enthusiasm for using state money to counteract private-industry marketing...
...despair. Writing for the catalog, she wonders why she and others are so interested in the convicts' stories: "Is it a sense of impotence of our effect, of our power to act in the world in a meaningful way? Are these women's stories a life affirmation to counteract the existential abyss that can sometimes fill our horizons in our time?" For Maureen Upfold, the message is simpler: Know who you are and where you came from, and don't waste a second being ashamed of what you find...