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Word: countereffort (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Dried-Up Source. The Administration's massive attack brought a countereffort by U.S. Steel. But it was too late, and too little. Kennedy had already corralled public opinion; even among businessmen, there was an overwhelming sense that U.S. Steel, in its timing and its tactlessness, had been fantastically stupid in its public relations...

Author: /time Magazine | Title: The Presidency: Smiting the Foe | 4/20/1962 | See Source »

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