Word: counterprogramming
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...pools open in Washington in January, leaves defiantly green and aloft in the Northeast through October, when they're supposed to lie curled and dead and sweet-smelling beneath the feet of the little witches and ghouls. Maybe Christian radio stations were playing Christmas carols on Halloween just to counterprogram the pagan holiday...
...COUNTERPROGRAM Along with the usual pre-movie trailers, 250 theaters in Sydney, Australia, will show a brief Anglican Church video challenging the film, part of an effort to get 10% of the city's population to become churchgoers...
...which is considering, among other things, an adult game show or soap opera to go up against SNL, none of the other networks have immediate plans to challenge it. "It's a little amazing,'' notes UPN entertainment president Michael Sullivan, "that no one has really tried to counterprogram SNL all these years." Especially considering that the overall late-night weekend audience has been growing steadily...
After long consultations among House leaders, the Democrats' counterprogram was spelled out last week in two documents. One was a 236-page "chairman's mark" by House Budget Committee Chairman Jones, detailing spending recommendations. The other was a Chicago speech by Dan Rostenkowski of Illinois, chairman of the tax-writing House Ways and Means Committee, giving the outline of a tax plan...
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