Word: counterprogramming
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Dates: during 1990-1999
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...which is considering, among other things, an adult game show or soap opera to go up against SNL, none of the other networks have immediate plans to challenge it. "It's a little amazing,'' notes UPN entertainment president Michael Sullivan, "that no one has really tried to counterprogram SNL all these years." Especially considering that the overall late-night weekend audience has been growing steadily...
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