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Word: counterprogramming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...pools open in Washington in January, leaves defiantly green and aloft in the Northeast through October, when they're supposed to lie curled and dead and sweet-smelling beneath the feet of the little witches and ghouls. Maybe Christian radio stations were playing Christmas carols on Halloween just to counterprogram the pagan holiday...

Author: /time Magazine | Title: Merry Hallowmas | 11/8/2007 | See Source »

...COUNTERPROGRAM Along with the usual pre-movie trailers, 250 theaters in Sydney, Australia, will show a brief Anglican Church video challenging the film, part of an effort to get 10% of the city's population to become churchgoers...

Author: /time Magazine | Title: 6 Ways to Break the Da Vinci Code | 5/15/2006 | See Source »

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