Word: counters
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Dates: during 1940-1949
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...Suits & Counter Suits. While Lever Bros, was still experimenting with its floating wonder (already dubbed "Swan" and being tested in key sales areas), Procter & Gamble, in 1940, came out with a "new Ivory" also made by a continuous process. In February 1941, Lever cracked down on the "new Ivory" in the Baltimore courts with a patent-infringement suit. Less than two months later P. & G. hit back with a Cincinnati plea for an injunction against the sales of Swan as an obvious and unfair imitation of Ivory...
...Army has a laconic term for chronic befuddlement: snafu.* Last week U.S. citizens knew that gasoline rationing and rubber requisitioning were snafu. For months the people and their leaders had pussyfooted around the twin horrors. There were orders and counter-orders. All were different. The people, numb with bewilderment, choked with wrath, gave...
There are certainly advantages enough to the new arrangement to counter-balance whatever is lost to Freshmen by way of tradition and segregation. Finding themselves shipped south of the border and down on the river, they will immediately have the chance to mix with upperclassmen. Old class lines have been so thoroughly overrun, and in fact desecrated, by the acceleration program that it would be wrong to set the Freshmen apart and wholly to themselves...
Thrice before, the Axis had struck eastward across North Africa, twice before the British had counter-driven to the west. Now for the fourth time the Axis attacked. From tank parks south of Derna, Field Marshal Erwin Rommel, the Nazis' smartest desert general, sent his divisions toward the Allied post at Bir Hacheim south of Tobruk. While Italian tanks made a holding attack on the post and were beaten off by Free French defenders with a loss of 35 Axis machines, 250 German tanks made an end run clear around Bir Hacheim, veered north toward the coast and Tobruk...
...basic idea was to set up a notion counter displaying securities for every purse and taste-transfera-ble bonds for banks, temporarily nontransferable ones for insurance companies, permanently nontransferable ones for individuals; stamps for 10?, bonds for $10,000. The catch in the scheme was how to keep up a steady selling rate of $2 billions a month. The great banks and insurance companies, few in number, buy in huge blocks up to $100 millions at a time; then they sit back and wait for new funds to accumulate. But if sales of war bonds are to be no more...