Word: counters
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Dates: during 1980-1989
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After 20 years, both sides have become accustomed to the accusations and counter-accusations. The only happy ending for most of the boycotters' would be for the brewery to go out of business. But Coors' demise is far from imminent, so the brewery and the boycotters battle on, digging new trenches in a case of consumer warfare that is certain to continue for some time...
...warm, sweet-smelling atmosphere of ice cream and music behind the counter always floats me into a completely primal mode of being. I drift and bop in a peacefully chaotic world, popping taster spoons until my stomach bloats, bullshitting with my fellow scoopers, or flying into smart-ass raps with the customers...
...customers. That's the only rigid intrusion on our free-form world. Presumptuous twits. From their cash-for-'cream outlook across the counter, all they see are neatly lettered flavor lists, the digital register, and a convenient human production-line waiting to place their order before them. You order, you pay, you eat your ice cream. A nice little sequence that's as smoothly cause-and-effect as popping coins in the Coke machine. Wrong...
While they shuffle through the orderly single-file maze of the serving line, we twirl spastically from one tub to another, careening around arms and flailing scoops to finally smack cups onto the counter, then pivot to the register, ducking around cone-wielding scoopers. It's a sport more intricate than basketball, with the interesting complication that the other team is working with the wrong set of rules...
Customers come in with the assumption that I'm there not to manipulate, but to help them. However, I take great pleasure in forcing their insulated consumer world into contact with my behind-the-counter lunacy...