Word: countertop
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...football games and completely photorealistic but nonexistent "signs" behind home plate at baseball games. Now it wants to move into reruns, with technology that can seamlessly insert 3-D objects into video footage--a Pepsi on a desktop, a Lexus at a curbside, a box of Tide on a countertop--where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike deals with other syndicators and even first-run shows. "You could sell a box of cereal in the kitchen one [airing]," says PVI vice president Paul Slagle, "and dish soap...
Your story on new inventions "What Will They Think of Next?" [SPECIAL REPORT, Dec. 4] incorrectly referred to the Swissmar Alpenrost as "the first home coffee roaster." I patented the invention of the first home roaster in 1985. It is a countertop device capable of roasting coffee in five to eight minutes. My roaster allows one to view the beans as they are heated (and to vary the roasting time). It requires less counter space, and its roasting chamber can be cleaned in the dishwasher. HAROLD GELL Silver Spring...
...Escape routes" are what Ogilvy & Mather CEO Jerry McGee calls the conference rooms and "war rooms" created for the ad agency's new Los Angeles offices. To allow private conversations, idealab! has installed three "phone booths," 4-ft. by 5-ft. rooms, each with a stool, a countertop, a phone mounted on the wall and a glass-paneled wood-frame door. The booths will also be a feature of the company's offices in New York City, Palo Alto, Calif., Boston and London, all scheduled to open in November...
...being told it broke the law? Only this: Being told it makes an inferior product. Scarcely a day after Judge Jackson's ruling of law last week, AOL and Gateway unveiled a trio of low-cost Internet-access devices that pointedly excluded Microsoft from their party. The devices--a countertop, a desktop and a wireless Web appliance--use upstart Linux, rather than Microsoft's Windows, as their operating system. Linux, according to AOL and Gateway execs, beat Windows to the punch by being faster and more reliable. Ouch...
...most part, it's the truth. The lights are bright, the countertops gleam, and the "grille" serves food that is actually fresh--cooked right before your very eyes. Best of all, the new kitchen layouts eliminate messy pile-ups. There are no more Annenberg-esque elbowfests to get to the drink machines, and extra countertop space ensures that you can put down your tray as you move through each station without blocking the person behind you. The result is a steady flow of students from the entrance to the exit no matter how many people are present...