Word: countertrend
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...Redoute), which owns Bottega Veneta and other high-end brands such as Gucci. At the center table, surrounded by furniture dealers and a smattering of old friends, sat Tomas Maier, 49, the German-born creative director of Bottega Veneta and the designer largely responsible for ushering in a profitable countertrend of subtlety and refinement to the overblown, logo-besotted luxury market. The mood he had created for the dinner jibed seamlessly with the mood he has established at the brand: understated...
...Mora and his colleagues have inaugurated a countertrend, in part by breaking their organization's historical silence. They spoke at length on record to John Allen, a respected print and television Vatican commentator, and offered him unprecedented access to Opus Dei records and personnel. In November he responded with Opus Dei: An Objective Look Behind the Myths and Reality of the Most Controversial Force in the Catholic Church (Doubleday), probably the most informed and sympathetic treatment of the group ever penned by an outsider. Opus has since talked freely to other journalists, including TIME...
...nonprofit that runs a website called SimplifytheHolidays.org A 2002 survey by Taylor's organization found that 77% of adults polled said they wanted a "more simplified" holiday season. "We went through a period where everything had to be Martha Stewart perfect," Taylor explains, "but now there's a countertrend where people want to spend less time trying to find a parking space at the mall and more time actually enjoying the holiday with loved ones...
...What we're seeing here is two trends on a collision course. One trend is empowerment, in which companies are revitalizing the core, strengthening relationships with workers. But the countertrend is the move toward contingent work, where there is always a question mark hanging over the relationship as to whether it will continue in the future. You can't do both...
...reassuring aspect of culture is that every stifling trend seems to produce a refreshing, subversive countertrend. At least a few people will grow tired of living like pampered moles and will want to go out to see a play or a concert. "If you spend the day watching your computer, you're not going to watch your television at night," contends Philip Glass, the avant-garde composer. "You'd rather go to the park and watch someone dancing." Live drama, predicts critic and iconoclastic director Robert Brustein, "will become what Jean Genet called 'the theater of the catacombs.' It will...