Word: countertrend
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Dates: during 2000-2009
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...Redoute), which owns Bottega Veneta and other high-end brands such as Gucci. At the center table, surrounded by furniture dealers and a smattering of old friends, sat Tomas Maier, 49, the German-born creative director of Bottega Veneta and the designer largely responsible for ushering in a profitable countertrend of subtlety and refinement to the overblown, logo-besotted luxury market. The mood he had created for the dinner jibed seamlessly with the mood he has established at the brand: understated...
...Mora and his colleagues have inaugurated a countertrend, in part by breaking their organization's historical silence. They spoke at length on record to John Allen, a respected print and television Vatican commentator, and offered him unprecedented access to Opus Dei records and personnel. In November he responded with Opus Dei: An Objective Look Behind the Myths and Reality of the Most Controversial Force in the Catholic Church (Doubleday), probably the most informed and sympathetic treatment of the group ever penned by an outsider. Opus has since talked freely to other journalists, including TIME...
...nonprofit that runs a website called SimplifytheHolidays.org A 2002 survey by Taylor's organization found that 77% of adults polled said they wanted a "more simplified" holiday season. "We went through a period where everything had to be Martha Stewart perfect," Taylor explains, "but now there's a countertrend where people want to spend less time trying to find a parking space at the mall and more time actually enjoying the holiday with loved ones...