Word: coupee
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Cuisinart vs. Robot-Coupe
"Tell her she's the best by giving her the best food processor you can buy." That was the Mother's Day message to devoted husbands in an ad campaign that climaxed last week for the Cuisinart, the mechanical marvel that slices, dices, grinds and grates to produce...
Food processors became a favorite tool of American gourmets after Carl Sontheimer, 67, a portly retired electron ics engineer from Connecticut, saw them at a French housewares show in 1971. Sontheimer soon signed an agreement with the manufacturer, Robot-Coupe, to market the processors in the U.S. under the trade...
But in 1977, according to Sontheimer, trouble began. He claims that he was forced to reject more than 15% of 12,000 machines shipped from France because they were defective. Recalls Sontheimer: "It was a major disaster, and by then I'd really had it. Robot-Coupe was not...
Thirty-seven years later, the stakes are higher, the rewards are greater, but Neil Diamond is still fronting a big sound. He has written and sung some of the smoothest and best contemporary pop, yet he remains a performer in search of a tradition, a megabucks pilgrim looking for roots...