Word: coupee
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Big-Car Feel. Chrysler's big effort this year is the introduction of two new lines of middle-sized "small luxury cars," the Plymouth Volare and the Dodge Aspen. They are part of an ambitious effort by the company to attract more of the kind of higher-income-bracket...
Hoping to avoid a repeat of the stinging sales slump that followed last year's 8% average increase in auto prices, General Motors announced last week that price rises on 1976 models will be considerably lower than in the past two years. The average increase will be $206, or...
Discounting, retailing's traditional tool for cutting prices, is spreading even to banks, where reductions on consumer-loan interest rates are running as much as 10%. Some businesses are lowering prices by offering stripped-down versions of standard products and selling them for less money, often with impressive results...
In September, all of General Motors' divisions will bring out new small cars. Next year, a long-awaited small Cadillac will be introduced. It will be two feet shorter than a full-size Caddy, but will carry the same $10,000 price tag as an Eldorado coupe. In 1975...
The man in charge of this transformation is Rudolf Leiding, 59, a onetime repair-shop manager who became chairman of Volkswagenwerk three years ago. Though 5,500 Beetles had continued rolling off the assembly lines each day until last week's shutdown, Leiding has been gradually shifting some of...