Word: coupon
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...Most of the other coupon books out there don't cater to Harvard students in particular," Walpert said. "The HSA book has popular vendors involved and I think people here will like that...
According to Walpert, the coupon book benefits not only students but vendors as well. She sees the coupon book as affordable advertising space for smaller businesses that otherwise could not afford such an extensive advertising campaign...
Fred Dinkin, owner of Carl's Cutting Co., had never used coupon ads before, but chose the HSA coupon book to advertise his salon...
...together on my computer and think that if students open the coupon book up, I could see more business, "Dinkin said...
...coupon books will be distributed every semester, Walpert said...