Word: coupon
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Saying he wants to cash in on "the greatest market strategy in business," a Harvard sophomore has started his own frequent flyers coupon business...
Bill A. Matz '88 last month created "Executive Coupon Brokers," a firm in the business of buying and selling reduced-rate air travel coupons. Matz touts his venture as "the nation's leading coupon brokerage...
Matz said that because the business is still new, he does not know how lucrative it will become. But he predicted that he will be able to meet costs this term and reel in a profit in the spring, when coupon bartering has been known to increase by as much as 60 percent...
About 10 such coupon brokerages currently do business in United States and that the number is likely to rise with growing interest in the field, Matz said...
Frequent flyer programs have become a multi-million-dollar business for airlines and coupon brokerages since American Airlines introduced the first program after the 1981 airline deregulation, said Richard L. Greene '88, who works for Matz on a part-time basis...