Word: couponing
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Dates: during 1950-1959
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...ever-expanding Harvard Student Agencies will produce next year a coupon booklet offering free gifts and other inducements from local merchants, Edward L. Croman '60, director of the project, announced yesterday...
Croman, who has been contacting merchants and gathering their offers since the Fall, estimated the total value of each coupon book as "between $35 and $40." He added, however, that it is unlikely that "any Harvard man will get around to using more than $20 or $25 worth...
...less limited, would it give workers (except in theory) relatively more than they have today under high wage scales? Or, if the redistribution of capital were sizable enough to make a real difference, would there be enough capital concentration for new enterprise? Furthermore, the K. & A. vision of a coupon-clipping mass aristocracy engaged in "the pursuit of civilization" may be hard on men without the taste or the IQ to qualify for it. Indeed, in implying the indignity of labor and downgrading "the pursuit of wealth," K. & A. may unwittingly be removing the intellectual pistons that keep capitalism functioning...
Advantages of the coupon book are limited in several ways. For example, a student must be over 21 to receive a $1.50 pair of earrings, and dry cleaning privileges are only extended on specific days...
According to this source, trouble arises when the booklets are oversubscribed. Thus, a merchant who has signed a contract to give away 1,000 free car washes is suddenly swamped by 5,000 coupon-holders, and he refuses to honor them...