Word: couponing
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Dates: during 1950-1959
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This year's booklet includes a separate coupon for each football contest, which must be filled out and filed in the usual application envelopes at the Department of Athletics Building at least 11 days before the game...
Down with Pessimism. With the interest rate on new bond issues skittering upward, the market for old bonds with a lower coupon rate inevitably sagged to new lows. The Dow-Jones bond average of 40 representative rails, utilities and industrials dropped to 88.14% of face value, the lowest since 1942. The drop wiped out the gains since last winter, when for a short time bond prices seemed to have reached the bottom and started upward (TIME...
...topmost level. Secondari's commentator creates a crisis by blasting a demagogic Congressman. The network backs him up (as CBS backed up Edward R. Murrow in his celebrated 1954 editorial against Joe McCarthy). But in the end-after speeches deriding the network board of directors as "careful coupon clippers'' and the advertising agencies as "prudent dispensers of panaceas and happy endings"-the commentator gets fired. The viewer is left to judge between the newscaster's demand for free expression and the network president's case against giving so much power to one man. In effect...
...market (TIME, Aug. 29, 1955). Other companies launched their own clubs, have about 1,500,000 members who will buy an expected $20 million through the mail. RCA, which originally shunned the club idea because its dealers feared the competition, announced instead this week a coupon plan to lure buyers into dealers' shops. For $3.98 RCA sells 15 coupons which entitle a record buyer to a $1 discount on three company-selected records a month for twelve months, plus a bonus of three free records. Mercury recently pepped up business with a nationwide 1? sale, selling two $3.98 records...
Polo, no longer merely a rich man's hobby, has spread from the East to Texas and California, with the box-office instead of coupon-clipping to defray expenses...