Word: couponing
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...opening new stores for giant Kroger Grocery & Baking Co. He also learned that the way of the small town independent grocer is hard, and decided to stay out until he had a saving trick up his sleeve. Last February, he cannily foresaw the strict rationing ahead, and guessed that coupon-confused housewives would give a rib-cracking welcome to an old-fashioned grocery store, where there was no such vexing thing as "points...
Raymond Hart went to Ypsilanti and while studying the situation there (35 stores), he worked at Willow Run for two months. When rationing of canned goods and other foods turned many a small grocer into a coupon-counting insomniac, he launched his pointless store. He shrewdly stocked an 18-by-60-ft. store with hundreds of unrationed items, included "something almost as good" for all rationed foods. For butter and oleomargarine he had apple butter, honey and tomato preserves; for meat, chicken and turkey a la king (in glass jars), fish flakes, packaged spaghetti with cheese and tomato sauce; dehydrated...
...first week, the market grossed $800, made a neat profit. Within a month coupon-weary housewives so jammed this pointless paradise that the gross zoomed to $1,500. Now the market does a $2,000 weekly gross, has brought Hart many offers to expand. Last week, he turned them all down. He feels that more stores would keep him too busy, give him little time to sit back, puff at his pipe and chortle at his fellow grocers, sore-eyed, weary-fingered, thumbing over hundreds of stamps through the nights...
Died. Elinor Sutherland Glyn, 78, the sex novel's impeccable grandmother; in London. At 27, red-haired Elinor Sutherland attracted longtime bachelor and coupon-clipper Clayton Glyn with her wasp waist, green eyes, and the social splash she made when four white-tied suitors leaped into a lake at her command. In 1892 (she claimed) he hired Brighton's swimming baths for their exclusive honeymoon use. In Three Weeks (1907) she revealed the effects on each other of a Swiss hotel, a Russian enchantress, a clean young Englishman, and a tigerskin rug. In Hollywood in 1927 she modernized...
Ration-banking at any price is a nuisance to most banks. What they look forward to is the day when OPA's plans for ration tokens materialize. These red and blue glass or plastic change coins are expected to eliminate three-quarters of the coupon handling now required. OPA hopes to have its tokens in consumers' hands by year's end, to coincide with the use of ration book No. 4. If the tokens work out well (one big hitch is how to make things tough for counterfeiters), book No. 4, with nothing but multiple-point stamps...