Word: couponing
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...sense, William Coupon is two different photographers. The first works in the world of mainstream commercial photography, shooting everything from advertising campaigns for clients such as Nike and Dewar's Scotch to magazine covers, including portraits of Robert Bork, Pat Robertson and Presidents Nixon, Reagan and Bush for TIME. The other William Coupon is endlessly fascinated with ethnic groups whose cultures are as far from the mainstream as they can be. He has traveled to record dramatic images of Norwegian Lapps, , Australian Aborigines, Tarahumara Indians in Mexico and members of a dozen other groups...
...week's cover story on vanishing cultures, which was conceived, reported and written by senior writer Eugene Linden. Says deputy art director Arthur Hochstein: "We knew right away that this was a perfect assignment for William." It was also a logistical nightmare. In a little more than six weeks, Coupon and an assistant had to travel to Alaska, Mexico, Borneo, Papua New Guinea and the Central African Republic, lugging camera equipment and a studio backdrop into various rain forests and wildernesses. In each place William had to locate his subjects, win their trust and take their pictures...
...their surroundings and photographs them against a canvas backdrop. Hochstein thinks there is a happy paradox here: "The sameness of the background emphasizes the personalities of the people." That is clear in the pictures for this week's cover story; no one who sees them will easily forget Coupon's subjects, even if their cultures vanish forever...
...successor: a gray plastic book-size box called the Super Nintendo Entertainment System. When it becomes available in September, Super NES will cost $199.95 (twice the price of the old NES) for the basic game machine, two hand-held controllers, the latest Super Mario Bros. adventure and a $50 coupon for another game. The machine will also be backed by a $95 million nonstop marketing blitz designed to convince every American preadolescent that life without 16 bits wouldn't be worth living...
...When it comes to passing someone a coupon for a free coffee early in the morning, I love the cold," he says...