Word: couponing
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Dart Boards & Holidays. Last week the tobacco industry came in for fresh trouble. The government took disturbed note of the fact that manufacturers have more than matched the decrease in their advertising budgets with major expenditures-$84 million in 1966-on gift-coupon promotions. With coupon-bearing cigarettes now accounting for 55% of all sales, British smokers use the premiums to get everything from dart boards to Caribbean holidays and discount auto insurance. Rising in the House of Commons, Minister of Health Kenneth Robinson announced that the government would introduce legislation to abolish cigarette coupons, take additional steps "to control...
...cigarette makers, Gallaher (leading brands: Senior Service and Kensitas) and Carreras (Guards and Rothmans), had already expressed their willingness to accept a coupon ban, even without legislation. Their cooperation was understandable, since their sales-especially of coupon brands-have lagged behind those of industry-leading Imperial Tobacco Co., whose two coupon brands, Player's No. 6 and Embassy, have captured 43% of British cigarette sales. For its part, Imperial insisted that the coupon promotions, while successful in brand competition among those who already smoke, do little to lure nonsmokers to the fold. Chairman John Partridge warned that Imperial would...
Ticket applications for the Princeton game can be placed in the boxes outside 60 Boylston St. anytime and are due by 5 p.m. next Monday. Application envelopes can be picked up in the dining halls this week. Checks for $6.00 should be enclosed with the coupon to get an extra ticket for a date...
Spectators must pay one dollar admission, or present coupon number one from their student coupon book...
Today is the final day tickets can be purchased for the Cornell game at 60 Boylston St. Price is $5. Admission to the freshman game with Holy Cross Friday afternoon will be free for students upon presentation of ticket coupon =1, $1 for all others...