Word: couponing
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...think I have seen a more impressive layout at a facility, and I have seen some extraordinary facilities," he gushed a few hours earlier, after touring a coupon-making ValPak plant in Largo...
...events,” marketing manager Heather L. Gain says. “We try to make them as accessible to the public as possible. When we have large off-site events, we have $5 tickets, but you flip over the ticket and it’s a $5 coupon, so you’re getting your money right back.”The bookstore’s award-winning Author Event Series, which brought 280 authors to Cambridge last year, has drawn a variety of famous and up-and-coming authors, including Al Gore ’69, Norman...
Today's meeting between the larger-than-life news mogul Rupert Murdoch and the Bancroft family, coupon-clipping owners of Dow Jones, has gripped the little world of journalists. "The rotten old bastard intends to charm them all with his lies," warned Slate media critic Jack Shafer. The idea that Murdoch might get his mitts on the Wall Street Journal has folks scandalized, as though Larry Flynt were buying the New York City Ballet...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...pizza, actually. “The primary issue is marketing in the school, and the fact that these corporate programs come into schools without any kind of oversight or any kind of testing ahead of time. “The kids don’t just get a coupon every month—they’re constantly reminded of Pizza Hut throughout the school year.” Pizza Hut’s “Book It” has over 900,000 participating classrooms nationwide, with approximately 20 schools in Cambridge, according to the program?...