Word: courbier
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Dates: during 1970-1979
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...their equipment splashily plastered with brand names, contestants paraded before the TV cameras like walking commercials. For a $400-a-month payoff, one entrant sported the badge of a resort he has never even seen. After winning the special slalom, France's Jean-Noel Augert shouted "Vive Le Courbier!"-a hard-sell pitch for a ski resort in which, as he put it, "I am investing all my savings...
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