Word: couric
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Dates: during 2000-2009
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Fans camped out overnight in New York City for his first book signing. On Day One alone, BILL CLINTON moved 400,000 copies of his memoir. Later he sparred with a BBC interviewer, hung tough with Diane Sawyer and Katie Couric, and got soft and fuzzy with Oprah. By the end of the week, he may have been the most overexposed ex-President in history. But can that man sell a book or what...
...half-hour presentation (yes, two and a half hours - the network's strategy is to sell ads through exhaustion) NBC crowed about its recent merger with Universal, home of a movie studio and cable channels from Bravo to Telemundo. "Imagine... two media powers, visionaries from the start..." intoned Katie Couric in a dead-serious filmed intro, as she, Sean Hayes, Jay Leno and Jesse L. Martin tried to convince advertisers of the synergistic possibilities of having Donald Trump and the guy who yells "gooooooooooooooooooal!" during Spanish-language soccer broadcasts under one corporate roof...
When DeBeers debuted its right-hand diamond rings last summer with a relatively modest print campaign, the sparklers became an instant hit. Halle Berry, Cameron Diaz and Sarah Jessica Parker all wore them, while Katie Couric sported hers when she featured them on the Today show. As experts buzzed about women's disposable income and girl-power advertising, Wal-Mart hastily introduced a selection starting at $177, with solid sales results...
...when news and entertainment keep invading each other's turf, no one on television better embodies the ideal marriage of the two. Couric can grill Hillary Clinton or Bob Dole (so assertively that his wife had to step in and protest), probe delicate emotions with the Columbine families or Elizabeth Smart's parents, giggle excitedly with the dumbest Hollywood star and ogle the hot handbags for spring--all without a hint of strain. Her interviews on Today (the top-rated TV morning show for the past nine years) often set the news agenda for the day, and her hairstyles...
...effect she understands and embraces with the kind of grace that few could manage. Walk down the street with Katie Couric and you'll see a woman under constant siege. Fans consider her a friend, and for each she stops to talk, answer questions, ask more of her own--long after you or I would have run away screaming. For an American Idol culture, Couric offers another lesson: how to be a celebrity. --By Richard Zoglin