Word: couric
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Presenting the Julius Richmond Award, SPH Dean Barry R. Bloom commended Couric for utilizing the media in her efforts to call national attention to public health concerns...
...Couric said that “love and desperation” caused her to become an expert on colon cancer during those painful months. And she emphasized that she felt it was her duty to share her new knowledge with as many people as possible in order to save others from the tragedy she and her family faced...
...Couric launched an extensive media campaign to increase public awareness about the signs and symptoms of colon cancer, as well as the colonoscopy screening process. She went so far as to personally undergo a colonoscopy exam on national television in an attempt to “demystify” the process and encourage viewers to get screened...
...result of her efforts, researchers at the University of Michigan School of Medicine discovered a 20 percent nationwide increase in the number of colonoscopy exams, which they attribute to “the Couric Effect...
...Couric was emotional as she described her struggle to the audience...