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...jump-start from one of the greatest publicity coups in dotcom history. Its marketing guru talked Halfway, Ore. (pop. 345), into renaming itself Half.com Ore., in exchange for $75,000 and 22 computers. The move made national headlines and landed Kopelman on NBC's Today Show with Katie Couric. Traffic and sales soared, and by June, Half was the 18th largest e-commerce site, with 250,000 registered users. That month eBay plunked down more than $300 million in stock to buy the company...

Author: /time Magazine | Title: eBAY'S BABY: Less Hassle, By Half | 2/5/2001 | See Source »

VIRTUAL COLONOSCOPY Despite Katie Couric's crusade to educate the public about the importance of screening for colon cancer, there are still too many people who resist being tested because of discomfort or cost; an estimated 70% of the population is never screened. A new noninvasive screening technique may offer those most at risk a lifesaving alternative. Dubbed virtual colonoscopy, it uses digital data generated by multiple computer scans to create a high-resolution 3-D image of the intestine, which can then be displayed on a computer screen and visually probed for tell-tale polyps...

Author: /time Magazine | Title: 2001: Your A To Z Guide To The Year In Medicine | 1/15/2001 | See Source »

...spoken by Gore campaign chairman Bill Daley: "All he does is lie." Hillary Clinton is "the witch" and, in an allusion to Vincent Foster's death, "the First Murderer." Half of America - the Democratic half - is "socialist." Or worse. After all, Gore won the popular vote because "Communist Kate Couric" and the rest of the media "prayed to Khrushchev" for a victory...

Author: /time Magazine | Title: Radio Free-Fire Zone | 11/10/2000 | See Source »

...KATIE COURIC, Today show co-anchor, weighs in with The Brand New Kid (Doubleday), illustrated by Marjorie Priceman. While Couric might not want to give up her day job, the well-intentioned book (also written in rhyme) deals with the dreaded dilemma of being the new kid in school. "The other kids laughed, gee this new boy was weird./ Too different and strange to fit in they all feared." While the students at first seem almost perversely indifferent to the new boy's discomfort, an act of kindness soon shows them that just giving someone a chance is all that...

Author: /time Magazine | Title: Families: Celebs Take On Seuss | 10/16/2000 | See Source »

...School for Arts and Business in Queens, N.Y., Stephen Drakes, was there at 8 a.m., and he wasn't letting me near the p.a. Instead, he gave me a schedule of classes that he wanted me to visit. Because I hadn't been up at 8 a.m. since Katie Couric's colon was IMAXed on the Today show, it took me a while to realize I had been sent back to high school...

Author: /time Magazine | Title: Student for a Day | 5/8/2000 | See Source »

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