Word: couric
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...other option is a colonoscopy, the procedure Couric underwent for the Today show. At $1,000 or more a pop, it's both expensive and invasive. Under normal circumstances you have to do it only once a decade...
...prep is a pain," Couric admits. The colonoscopy itself is conducted under a mild sedative. "I was chatting the whole time," Couric recalls, "bossing my camera crew around." There is a risk, albeit a small one, that the device can slip and punch a hole in the intestinal wall. Yet a colonoscopy offers a distinct advantage in that the doctor can remove any small precancerous polyps as soon as they are found, making it the only screening test that can prevent cancer, not just detect...
...physician discovered a tumor the size of a golf ball that had begun to spread. Aggressive treatment seems to have left Billingsley cancer free. Now she's on a mission to persuade family and friends to be screened. "I just goad them until they do it," she says. Katie Couric would be proud...
...candidly acknowledges that "nobody likes to talk about colon cancer--including editors. I've written a couple of columns about this second-leading cause of death due to cancer, but I knew that it was unlikely we'd ever put a colon on the cover. Then Katie Couric came along, and I thought that with the combination of her compelling story plus some of the latest research results, we could do a much longer piece on research and treatments that would help a lot of people." Gorman jumped at the chance to push the idea. Couric, the writer says...
When Katie Couric wanted to bring national attention to colon cancer, she turned to an expert--Lisa Paulsen. It isn't that Paulsen is an expert on the disease, although she's learning fast. Her real skill, as president and CEO of the nonprofit Entertainment Industry Foundation, is raising public consciousness--and money--by using some of the biggest names in show business to focus public attention...