Word: cournand
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President Edouard Cournand holds that "if you give away too much too often, it loses its value." The Evans Case Co. recently scratched its giveaways of handbags, which had hit $25,000 a year on such matinee tearjerkers as Queen For a Day and The Big Payoff, because "we never traced a single sale to the TV giveaways." General Electric also is cool to giveaways. Reasons G.E.: "Viewers may be encouraged to try to win a product rather than...
EDOUARD L. COURNAND PRESIDENT LANVIN PARFUMS, INC. NEW YORK CITY
...heart, including abnormalities. But his discovery was ignored in Germany. Older men, who should have been wiser, scoffed at Forssmann's catheterization of the heart as a circus stunt. Beginning in the early '30s two Columbia University researchers, Dr. Dickinson W. Richards and French-born Dr. Andre Cournand, read of Forssmann's experiment and developed a way to use it both for research and diagnosis. They showed that it could be used in studies of shock, in revealing defects inside the heart or abnormal connections between arteries. Conditions that formerly were invariably fatal could be detected...
...lumberjack, he has been supporting his wife and six children as a general practitioner in the little town of Bad Kreuznach in Rhine province. Last week he learned that Stockholm's Caroline Medico-Surgical Institute, only 27 years behind the times, had named him, together with Richards and Cournand, to share the 1956 Nobel Prize for medicine ($38,633). Said the German country doctor: "I feel like a village pastor who is suddenly informed that he has been made a cardinal...
...Andre Cournand of Columbia's College of Physicians and Surgeons, for his work on the circulation of the blood, and in the diagnosis and treatment of heart disease...
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