Word: courtley
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...Products. He started to broaden Warner's lines by buying up companies at bargain rates. He picked up Courtley's men's toiletries for $1,500,000 (last year's sales: $1,200,000), got a cut-rate deal on Chen Yu (nail polish and lipstick), and paid $1,000,000 for Raymond Laboratories, maker of Rayve shampoos and home permanents (later sold to Lever Bros, for $5,000,000). Bobst also brought out Hudnut's own line of men's toilet goods and heavily plugged such oldtime Warner standbys as the famed Sloan...
Wide-shouldered, hairy-chested William Nassaur, whose Courtley, Ltd. shaving soaps, lotions, talcs, and bubble baths had already deodorized and sweetened thousands of U.S. males, got set last week to waft his perfume worldwide...
...family-owned company had just been bought (for "several million") by William R. Warner & Co., Inc., a giant combine of a dozen-odd drug and cosmetic firms (including Richard Hudnut, operator of the DuBarry Success Schools). The deal left Nassaur with full operating control of Courtley, gave him access to Warner's 61 foreign outlets...
Already Nassaur has 1) set up Courtley production in Hudnut's Toronto plant, 2) swelled his advertising budget 400%, 3) concocted a new goo for the new market-a shampoo which, in a pinch, can also be used as shaving cream or soap...
...hunch was right. Women flocked to buy the handsome packages with the masculine names ("Chukker," "Steeplechase," etc.) for their men-some of whom finally took to getting the stuff for themselves. In the $50,000,000-a-year industry, Courtley has become one of the leaders in class, one of the big six in volume of sales (the other five: Seaforth, Sportsman, Shulton, Yardley, Lenth...