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Another canny strategy: let them think they are eating junk. When the West Orange--Cove school district in southeast Texas started wrapping its part-vegetable-protein, part-beef "burgers" in foil marked CHEESEBURGER, sales tripled. Even some of the fast-food chains are getting in on the act. Kids who order Little Caesars from their school cafeteria are now buying a slimmed-down slice with part-skim mozzarella and fewer rounds of pepperoni. Frito-Lay this fall began delivering Baked Doritos to schools, and in January it will launch Cheetos Reduced Fat snacks, which contain 50% less fat and were...

Author: /time Magazine | Title: Flunking Lunch | 12/2/2002 | See Source »

...tribes, which have helped keep the environment pristine. To minimize the impact of tourism, the operators use floating lodges to accommodate guests. I stayed at Rosewood Hotels' King Pacific Lodge: 17 comfortable, wooden guest rooms erected on an oversize barge. The lodge is towed down to a small, sheltered cove 85 miles south of Prince Rupert in April and then towed back up to the city in November, leaving nothing but a wake in the water...

Author: /time Magazine | Title: Board of Economists: By Chopper Only | 10/14/2002 | See Source »

...image of the burning World Trade Center with one of the Sears Tower in Chicago. (Her campaign later said the spot, which ran several times in Springfield, was never meant to air.) Others were more successful at catching the moment. Running for chief executive of Nassau County, N.Y., Glen Cove Mayor Thomas Suozzi dumped an ad in which he posed with a garbage truck in favor of one in which he strolled down a street decked out in American flags. But that was less important than voter discontent with the county's once mighty Republican machine, and Suozzi...

Author: /time Magazine | Title: Election Watch: Beyond the Flags and Fire Fighters | 11/19/2001 | See Source »

Kayaking back to our boat, we sailed until sunset, dropped anchor in a secluded cove and stretched out on deck to watch meteors flash across the night sky. Out in the bay, lights from squid fishers bobbed on the horizon like fallen stars. Behind us, moonlit rock giants towered over the still waters and silver beaches in their timeless repose. In the dark silence, Ha Long Bay was holding onto its beauty...

Author: /time Magazine | Title: Getting Sea Legs in Vietnam's Ha Long Bay | 9/17/2001 | See Source »

Harvard pulled a final sprint into Barlett’s Cove for a time of 18:55.6, about 10 lengths ahead of Yale. The Elis finished with a time...

Author: By Jessica T. Lee, CRIMSON STAFF WRITER | Title: Crimson Dominates H-Y Regatta | 6/4/2001 | See Source »

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