Word: coverable
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...these promotions justify the cost? At Denny's, doesn't giving away high-margin breakfast meals drain the bottom line? No, says CEO Marchioli. The additional customers buying juice and coffee with their free breakfasts, plus the repeat business the giveaways generate, cover the cost. "We've already paid for the Super Bowl promotion, and then some," Marchioli said on April 8, the day of the two-for-one offer. "And today is a profit-making exercise. For giving it away, do I make less margin? Yes. But I drive new traffic. And in this economy, particularly for Denny...
...unusual for private companies to deploy outside p.r. flacks when they get into trouble. The biggest firms can charge as much as $40,000 a month to deal with fallout. AIG is now 80% owned by the government, which has pumped in public funds to allow the company to cover its claims and not bring down the world banking system with it. But some of that money appears to be financing damage control. Just how much, is the kind of question that publicly financed bodies are obligated to answer. When he was asked for AIG's p.r. tab, Ashooh gave...
This past Sunday, the media were allowed to cover the return of a fallen U.S. soldier for the first time in 18 years. The ban on coverage of such ceremonies, in place since it was imposed by the first Bush administration in 1991, was drafted under the pretenses of privacy and respect for the families of the dead. More recently though, the ban has been widely criticized as an attempt to mask the cost of war in Iraq and Afghanistan. Politically speaking and for the sake of public awareness, many of us are glad to see this ban lifted. However...
...China has faced health care problems for years, but the economic crisis has increased the need for reforms. The lack of an adequate safety net forces Chinese to bank huge sums to cover treatment costs. By building a sounder health care system - with more hospitals and clinics and broader medical coverage - Beijing hopes it can convince consumers to spend more of their savings and boost economic growth...
...vast, and not all decrees are on the same level," Levada says. "The decree on religious liberty is one of the key issues that the Society has problems with." Lefebvre always opposed the reforms aimed at reaching out to other faiths. Levada insists there is much ground to cover in order to find out if the breakaway group is ready to rejoin the fold. "We will want to review the entire catechism of the Church with them," Levada adds, referring to the far-reaching document approved under the reign of Pope John Paul II that outlines fundamental Catholic teaching...