Word: covered
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Dates: during 1960-1969
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...Zealand. The stately figure of their beloved Queen Salote (6 ft. 3 in., 280 Ibs.) was widely admired during Queen Elizabeth's coronation procession in London in 1953, when Salote rode proudly erect in the pouring rain without benefit of hat or umbrella; Tongans do not cover themselves in the presence of superiors. Salote died in 1965. Last week her son, Taufa' Ahau Tupou, 49, 6 ft. 3 in. and 300 Ibs., formally ascended the throne...
Each month, somebody, somewhere, nearly bursts a blood vessel over the cheeky covers of newly prosperous Esquire. In June, the magazine's cover took off on Jacqueline Kennedy. In a doctored photograph, Esquire showed her sledding with Crooner Eddie Fisher, under the quote: "Anyone who is against me will look like a rat - unless I run off with Eddie Fisher." Last November, a ventriloquist's dummy made to look like Hubert Humphrey graced the visible part of a foldout cover. Said the dummy: "I have known for 16 years his courage, his wisdom, his tact, his persuasion...
...appallingly tasteless. Such features as a parody of Scientific American, a roster of "The 100 Best People in the World" (Harry Bridges, Orson Welles, Charles de Gaulle), and recurring lists of what is In and what is Out might have had difficulty making the Harvard Lampoon. A cover like the tear-stained photograph of John F. Kennedy, which ran less than a year after his assassination, was patently concocted for shock. Another cover showed a morose nude jammed, derriere-first, into a garbage can. The article it advertised-"The New American Woman: through at 21" -was so heavily rewritten (seemingly...
Hayes, a soft-spoken North Carolinian who started his career as an assistant editor for Pageant magazine, remained. He rose to managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table...
Revenue & Relief. Recently, at a ceremony on the Jupiá dam site, Brazilian President Arthur da Costa e Silva (TIME cover, April 21) was presented with a loan of $34 million from the Inter-American Development Bank. But 70% of the Urubupungá project was home financed. In fact, a reason for building two dams instead of one was to keep finances within reach: getting Jupiá into production fast will relieve the power shortage even while it produces revenue to build the second...