Word: coverer
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Dates: during 1920-1929
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Bryant Heater & Mfg. Co. Cleveland, Ohio Sirs: As far as cover-to-cover readers are concerned, I believe they must always be a minority and that they should not be considered too seriously. Personally I like to see a good, fat, meaty magazine even though I do not get time to read...
JOHN B. FLACK Kaletziki, Flack &Howard, Inc. Syracuse, N. Y. Vice President Flack errs. Investigations regularly show that more than 80% of TIME-readers are cover-to-cover readers. - ED. Sirs: As a weekly cover-to-cover reader of TIME, I am very glad indeed to see that you propose to limit the number of pages. You can give your advertisers more display in a limited number of pages than you can give them in double spreads in a magazine made up of innumerable pages. F. E. BARBOUR Beech-Nut Packing Co. Canajoharie, N.Y. Sirs: Being a cover-to-cover...
...snappy publication it now is. CITY OF WEST PALM BEACH West Palm Beach, Fla. Sirs: Your announcement to the effect that TIME will limit its pages to 80 per issue is wise. The issues have been few and far between during the past five years which I have not cover-to-covered. Incidentally, such a limit makes each advertising page more valuable...
...even see it, and very few of whom actually read the copy. Therefore TIME is to be congratulated on its wisdom. HARM WHITE President The Harm White Co. Cleveland, Ohio Sirs: There is a need for a newsmagazine such as TIME which can be read from cover to cover in not more than two hours time. I congratulate you on your purpose to limit the number of your pages, and I do so both as a reader and as an advertiser. HUGO E. BIRKNER The Davey Tree Expert Co. Kent, Ohio Sirs: The adoption of a limitation policy regarding advertising...
...History Sirs: Probably you will be interested to learn how a copy of each issue of your magazine gets around down here: After spending a week in the public reading room of the Baltimore Y. M. C. A. it comes to me. My wife and I read it from cover to cover. It is then sent to Cumberland, Md., to my wife's home, here it is read by her mother, father and three sisters. It then goes next door to the minister's, where he, his wife and daughters read it. It is then sent to Huntington...