Word: coverer
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Dates: during 1940-1949
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...TIME'S cover this week is Reinhold Niebuhr (see RELIGION). Many editors would not consider him news. In the headline sense, he says nothing "sensational." Yet Niebuhr is conducting an inquiry that may turn out to be more important to the 20th Century than the United Nations Assembly or any investigation by the Senate. For decades large segments of the Christian churches shied away from theology; God was "a lurking luminosity, a cozy thought." Against the current of his day, Niebuhr pursues a quest into the nature of God, of man, of sin. What Niebuhr thinks has a profound...
Just 25 years ago, TIME'S first cover subject was "Uncle Joe" Cannon, Speaker of the House of Representatives, symbol of a kind of bossism that was dying. Uncle Joe's retirement was a good if obvious choice of a cover subject. By TIME'S standards, Niebuhr is just as truly news as Uncle Joe. That Niebuhr's significance is less obvious does not make him less important...
TIME has stressed its interest in people by putting a picture of a person on almost every one of its 1,360 covers. Some exceptions: Cartographer Bob Chapin's maps of Paris (Sept. 4, 1944) and Jerusalem (Aug. 26, 1946), Japan's setting sun (Aug. 20, 1945). TIME covers are a special responsibility of Assistant Managing Editor Dana Tasker. He presides at weekly cover conferences at which editors pick cover subjects, sometimes weeks, sometimes months in advance. Then he and one of the three cover artists-Ernest Hamlin Baker, Boris Artzybasheff and Boris Chaliapin-decide on the symbolism...
Some TIME correspondents have long backgrounds of residence in the areas they cover; most have not. These, however, are expected to become thoroughly immersed in the scene on which they report. TIME'S editors usually, but not invariably, accept a correspondent's guidance. Correspondents sometimes overemphasize the importance of their own scene in the national picture or the world picture. It is up to the editors to set the perspective right, as the editors...
Veteran TIME editors, writers and researchers qualify as "experts" in the fields they cover. The prime requirement for a TIME staff member, however, is not special knowledge, but general curiosity. TIME'S staff stands midway between the facts and the reader. Those too deeply involved in a subject often lose the ability to tell others about it. The worlds of business, mathematics, art, music and medicine all have their own jargons. TIME writers who cover each of these must understand the patois; but they have to know another language-English...