Word: coverer
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Dates: during 1940-1949
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Recently, Karl Van Meter, development director of the National Association of Manufacturers, telephoned us to ask for 120 copies of TIME'S Oct. 18 cover story on Historian Douglas Southall Freeman. He was about to address the graduating class of the Dale Carnegie Institute to the effect that if you keep an account of all your time, you won't waste much of it. Biographer Freeman, he figured, as set forth in TIME'S story, was a classic example of this attitude, and passing out copies of the story would serve to illustrate the point...
Permission or refusal to reprint from TIME is not always easy to give. For example, requests from scores of TIME readers who want to startle their friends with replicas of themselves on TIME'S cover pose a problem because, the trademark laws of the U.S. being what they are, we have to refuse permission for reproductions of TIME'S format and take action against unauthorized uses of it. One such was the move of an enterprising politician running for New York State assemblyman whose campaign literature featured a brochure of himself on TIME'S cover, which...
...pointed to the Freshman and Jayvee games as an indication of things to come, while Cleo O'Donnell addressed his remarks to a small but extroverted group of Elis who were singing bravely but unnoticed at the edge of the crowd. "I think they should come out of the cover of darkness," O'Donnell said, "because they certainly won't have much to cheer about tomorrow...
...Cover...
...same note. Therefore, on election night, from London's Fleet Street to San Francisco's Market Street, newspaper hellboxes overflowed with type that was hastily dumped as the returns came in. (One groundless gossip-columnist report: that LIFE had to junk an issue with Dewey on the cover.) Not all caught themselves in time...