Word: coverer
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Dates: during 1940-1949
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With printing costs spiralling upwards, we now pay $110 to print each issue more than double what we paid two years ago. This sum excludes the price of photo ongraving, mailing and the over present incidental expenses. Although advertising normally should cover the cost of each issue, leaving subscription money to take care of the incidentals, we are still short of the $110 per issue despite the particularly large amount of advertising we have been carrying this year...
...Cover...
...survey will cover about 25,000 plants, representing about 90% of total U.S. industrial capacity. The board has already tagged and allotted 11,000 of them. The services to which they have been assigned will begin canvassing managements this week to discuss what and how much the plants can produce...
There are currently only eight "absolutely safe" cover girls: Ingrid Bergman, Rita Hayworth, Lana Turner, June Allyson, Betty Grable, Shirley Temple, June Haver and Esther Williams. A male star on the cover-some editors except Alan Ladd-can reduce newsstand sales (about 95% of the total) by as much...
...makeup and general appearance of the magazine have been improved, and Mary Harrell's two drawings on the inside pages are simple and pleasant. Once again the cover, by Burt Glinn, is most attractive. It shows a handsome Radcliffe girl sitting on some steps eating an ice-cream cone. Wonder if she's going to read the issue...