Word: covergirl
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Dates: during 2000-2009
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ELLEN DEGENERES to be CoverGirl spokeswoman...
...When Tyra judges the ladies standing before her, she is looking for great photos, confidence and charisma that will come across in CoverGirl commercials, and a model persona. The girls who are the strongest in one area inevitably seem to get kicked off before the finale if they are lacking in others. Lauren, for example, was dismissed after floundering in a commercial—a surprise exit that sent the most photogenic girl (and perhaps the only true potential editorial model) home...
...stayed around until the end: They made for good TV. But Tyra was never going to make Jade—she who spewed crocodile tears in front of the panel and made up words like “tornness” when describing her emotional ambivalence—a CoverGirl. Much the same, our grandparents in Florida were never going to vote to make a man who takes a cell-phone call from his wife while giving a speech in front of the National Rifle Association their nominee for president. If only Giuliani had watched Cycle...
HONOLULU Hawaiians seek out CoverGirl's Outlast All-Day Lipcolor ($9.50) in Ever Red-dy, which was also a favorite on Prada's spring runway...
...loathe to associate their products with older customers, are taking note. Five years ago, Chung says, you wouldn't see 35- to 40-year-old women in ads. Now it's common. "Call it the Desperate Housewives phenomenon," says Chung. Christie Brinkley, 51, appears in the new ads for CoverGirl Advanced Radiance Age-Defying Compact Foundation, and actresses like Susan Sarandon, 59, can be seen hawking Revlon foundation. Upscale department stores like Saks Fifth Avenue are putting older women in their advertising...