Word: covering
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...holographic moving picture," but the stars of that film were limited to steel balls and slow-moving gears. Still, reality is rarely a limit to a marketer's imagination. In succeeding years, futuristic-seeming holograms became a gimmick. Sports Illustrated put a 3-D Michael Jordan on its cover in 1991, and the U.S. Postal Service issued its first hologram stamp in 1989. Both quickly became collector's items. Homemade holograms are difficult to create, requiring lasers and holographic plates or film, which has made them effective counterfeit deterrents used on credit cards and identification documents. But movie-quality...
...thoughtful computer-rendered soldiers as they cast their final glances at an idyllic landscape before embarking on a subterranean mission against an unseen alien foe. Much like the first “Gears of War” commercial, which was set to Gary Jules’s haunting cover of Tears for Fears’ “Mad World,” this preview relies heavily on a song—DeVotchKa’s “How It Ends,” which is perhaps best known for serving as the main motif...
...hampered by awful music. “Elite Beat Agents,” a 2006 Nintendo DS game that involved tapping and dragging a stylus on the screen in rhythm with pop songs, had surprisingly addictive gameplay but suffered from both awful musical selections and the fact that only cover versions were used. (Trust me, “Sk8er Boi” was bad enough when just Avril was singing it.) The first “Guitar Hero” games were similarly plagued by their inability to use officially licensed recordings...
...chairman, Robert Byrd, who will be 91 on Nov. 20, is given an emeritus role - publicly supported Republican Senator Ted Stevens in his re-election bid in Alaska. Inouye maintained that position even after Stevens was found guilty of seven counts of lying on his financial-disclosure forms to cover up expensive renovations done to his Alaska home by an oil-services company (Stevens, amazingly, appears to have been re-elected in a close race). There's been no discussion of punishing Inouye yet. "Having Inouye campaigning for Ted Stevens complicates matters some," says Charlie Cook, publisher of the nonpartisan...
...intended to mail 02138 to the 50,000 wealthiest Harvard alumni—for free. While this was an intriguing twist for advertisers, it was ultimately not a successful one for 02138.Richard Bradley, former executive editor of 02138, explains that the magazine was founded as a way to cover a breath of lifestyle issues with one common thread: Harvard alumni. “I’m a real admirer of the concept behind the magazine,” he says. “You had a stake in a sophisticated, largely affluent audience, and you had a very interesting...