Word: coverly
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Dates: during 1990-1999
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...syllabus is essentially the only duty of the first day. Putting the syllabus on the Web could help students and professors alike by helping move true teaching one day closer to the beginning of the term and by helping students know what a course is really going to cover in contrast to what a sexy paragraph might make them think. Currently, the helpful but at times outdated or incomplete list of books in the CUE Guide is the only hint to what books will be read...
...while the first issue was a blockbuster, the second is pretty much a standard sequel. The October cover story is about Liz Taylor. Not quite as thrilling as the September Hillary story. And George Pataki doesn't grab the reader's attention as much as George W. (What is this, the Governor of the Month feature?) And so the content will never be the same as the initial issue. Whatever buzz is left will die down very soon...
...Talk wants to thrive, it's going to have to drop such pretension. Sure, a magazine can cover celebrities, but the people who run it just can't be obsessed with becoming celebrities themselves. Unfortunately for Talk's staff, Brown may have already ruined that for them by grabbing for the spotlight rather than letting the magazine naturally shine...
...spotlight obsession isn't the only problem with Talk. For starters, Talk needs a redesign. The black cover is awful. It looks sinister and sleazy, which may attract a certain audience, but not the intellectual yet celebrity-obsessed audience Talk wants. The inside design is just as bad. Maybe their "European visual sensibility," as Brown calls it in the first issue, just doesn't translate across the pond. It looks like a poor man's Rolling Stone. Rolling Stone is innovative in its design with its varying type faces and sometimes crowded text; Talk is just an imitator with...
...Miramax's new home videos feature advertisements for Talk with Brown talking about--what else?--her new magazine! I'm sure Miramax movies will soon find a promoter in Talk, either in advertisements or in exclusive stories. Pretty soon, we'll probably even see a movie with first-issue cover girl and Miramax Oscar winner Gwyneth Paltrow as Tina Brown in "Talk: The Tina Brown Story." And I don't think it's a coincidence that the other Talk sponsor is Hearst Communications, the company whose patron saint, publisher William Randolph Hearst, inspired Citizen Kane, the famous movie about...