Word: coveteousness
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...serious financial comment, offbeat personality profiles and flights of pop sociology. In a given week, the Journal's left-hand column will take up subjects as diverse as the trend toward naming rival products in advertising, and the not-quite-emerging nation of Afghanistan (Headline: DO THE RUSSIANS COVET AFGHANISTAN? IF SO, IT'S HARD TO FIGURE...
...rivalry over lucrative television contracts. Despite the rhetoric about amateurism, nonprofessional sports have been big business for many years, and promise to grow bigger still. Though the N.C.A.A. has peddled the rights to telecast college football to ABC for $13.5 million, it is still acquisitive enough to covet the $35,000 that the A.A.U. is getting from CBS for television rights to the opening game of the Soviet-American basketball series...
...EVERYONE would tell us what they covet (Which isn't always what they really need) We'd gladly do our best to help (we'd love it) And to our friends deliver these, with speed. First to the Boks the Prez and Ms Two basketballs, one hers, one his With lesson from coach Harrison And best regards for everyone. For Marina Horner, and Joseph too A real merge merger to both of you, Reverence to Deany Lord Dunlop Epps Don't ship on tey U-Hall steps to Peterson. Dals and other veeps We'll wished no enses to wake...
CORNERBACKS. Jackie Wallace, Arizona, 6 ft. 4 in., 198 lbs., and Burgess Owens, Miami, 6 ft. 3 in., 183 lbs. He needs more experience in pro-style zone defenses, but Wallace is the kind of rangy, racing defensive back that the pros covet. A deft and definitive tackier, he ranked among the top ten in pass interceptions this season. Owens is a speedster with "great balance and body control." On pass defense, reports one scout, he exhibits "unusual reach and jumping ability He'll be a persistent interception threat in the pros." Other surefire defensive backs are James Thomas...
MUCH as they may criticize American food, manners or politics, Europeans have long held a grudging respect for U.S. management methods. So European companies tend to send their brightest executives to U.S. business schools; they are eager to hire Europeans who have worked for American firms. What they covet is a share of the American success that is so much in evidence. In Western Europe, U.S. corporations have built a direct investment stake with a market value of an estimated $75 billion-and ambitious Europeans are determined to beat back "the American challenge...