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...being a mom and a dad. The titles give the game away. These books are franchise extenders--knockoffs from a successful product line. Elaine St. James, author of last year's Simplify Your Life, now tells us to Simplify Your Life with Kids (Andrews McMeel Publishing; $14.95). Stephen Covey, who has lobotomized a generation of business executives with The 7 Habits of Highly Effective People, offers The 7 Habits of Highly Effective Families (Golden Books; $25). And Deepak Chopra, having discovered that The Seven Spiritual Laws of Success will make you, or at least him, rich, returns for another helping...

Author: /time Magazine | Title: NOW THEY WANT YOUR KIDS | 9/29/1997 | See Source »

Simplify Your Life with Kids is straightforwardly written, without gimmicks or jargon, and shows some familiarity with the real world. In all this it is an atypical self-help book. Stephen Covey, on the other hand, has the format down cold. His genius is for complicating the obvious, and as a result his books are graphically chaotic. Charts and diagrams bulge from the page. Sidebars and boxes chop the chapters into bite-size morsels. The prose buzzes with the cant phrases--empower, modeling, bonding, agent of change--without which his books would deflate like a blown tire. He uses more...

Author: /time Magazine | Title: NOW THEY WANT YOUR KIDS | 9/29/1997 | See Source »

...Covey's seven habits were initially intended for skittish business folk willing to try something, anything, to goose the bottom line. They pay large sums for his seminars and videotapes, in which he advises them, for example, to figure out what they want to do before they do it ("Habit 2: Begin with the end in mind") and to do the important things before the unimportant things ("Habit 3: Put first things first"). America's corporate managers are notoriously gullible, of course, and the money they spend on a self-designated "leadership authority" like Covey is usually not their...

Author: /time Magazine | Title: NOW THEY WANT YOUR KIDS | 9/29/1997 | See Source »

...1950s, says historian Jan Shipps, that the Mormons went from being "vilified" to being "venerated," and their combination of family orientation, clean-cut optimism, honesty and pleasant aggressiveness seems increasingly in demand. Fifteen Mormon Senators and Representatives currently trek the halls of Congress. Mormon author and consultant Stephen R. Covey bottled parts of the ethos in The Seven Habits of Highly Effective People, which has been on best-seller lists for five years. The FBI and CIA, drawn by a seemingly incorruptible rectitude, have instituted Mormon-recruitment plans...

Author: /time Magazine | Title: KINGDOM COME | 8/4/1997 | See Source »

...learned a lot from your selection of America's 25 Most Influential People, and I know most readers have their own ideas about who should and should not be on the list [TIME 25, June 17]. I thoroughly enjoyed reading about people such as William Julius Wilson and Stephen Covey. I was glad to see Robert Redford and Toni Morrison included. I even thought the controversial choices, like Louis Farrakhan and Michael Hammer, were O.K. too. They certainly are influential today. ELAINE PONDANT Carrollton, Texas...

Author: /time Magazine | Title: Letters, Jul. 8, 1996 | 7/8/1996 | See Source »

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