Word: cow
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Dates: during 2000-2009
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...memorable ad campaigns as American Express's "Don't leave home without it" and the hugely successful ads for the milk industry featuring celebrities sporting milk mustaches; of pancreatic cancer; in Doylestown, Pa. As chief creative officer of Bozell Worldwide, he overruled a pitch to use an upside-down cow to sell milk, opting instead to decorate Lauren Bacall, Naomi Campbell, Pete Sampras and others with frothy milk mustaches in ads that generated worldwide publicity and spawned a 1998 best seller, The Milk Mustache Book, which he co-wrote...
When Jonathan Simms was 17, doctors thought he had 14 months to live. The Belfast teen was exhibiting the first symptoms of variant Creutzfeldt-Jakob disease (VCJD), the human version of mad cow disease, and there could only be one prognosis. But three years later, his condition is no longer considered terminal. Thanks to a controversial new therapy, he may become the first known survivor of a disease that has killed 147 Britons since 1995. After the diagnosis, Simms' father Don read about the use of an anticoagulant called pentosan polysulphate (PPS) to delay the onset of scrapie, a disease...
...Geffen and Michael Dell as clients and Warren Buffett as his idol, Lampert took control of Kmart when it came out of bankruptcy 18 months ago. Since then Lampert, 42, who also happened to be Sears' largest single shareholder through his ESL Investments, has turned Kmart into a cash cow, albeit a shrinking one. Although critics describe his moves as short-term fixes, he reduced inventory, slashed costs, limited discounts and sold off some of Kmart's lucrative real estate to the likes of Home Depot and, yes, even Sears...
...ensuing two-hundred-word editorial could have been penned by a nineteenth-century robber baron. Also, in case you were wondering: “Guess what happens when courts, not legislators, make laws? There’s a backlash. Duh.” Don’t have a cow...
Moreover, NBC is still the cash cow of a media powerhouse that should provide its parent, General Electric, with nearly $2.5 billion in profits this year. Still, "the playing field has considerably leveled," says Leland Westerfield, a media analyst at the investment firm Harris Nesbitt. "This is NBC's first year of rebuilding, and the appearance of anything less than dominance is considered defeat...