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...early December massacre of eighteen young Shiite men, the January 2nd bombing of a National Guard bus or the January 5th bombing of a police graduation ceremony show that the insurgents do not enjoy the widespread popular support sometimes claimed but rather are resorting to fear-inducing attacks to cow the population into submission. Attacks on Iraqi civilians often yield as many casualties as an entire month’s combat operations for United States forces. Alternately kidnapping, beheading, blowing up, or shooting in the back of the head the people whose “hearts and minds?...

Author: By Mark A. Adomanis, | Title: It All Comes Down to This | 1/21/2005 | See Source »

...memorable ad campaigns as American Express's "Don't leave home without it" and the hugely successful ads for the milk industry featuring celebrities sporting milk mustaches; of pancreatic cancer; in Doylestown, Pa. As chief creative officer of Bozell Worldwide, he overruled a pitch to use an upside-down cow to sell milk, opting instead to decorate Lauren Bacall, Naomi Campbell, Pete Sampras and others with frothy milk mustaches in ads that generated worldwide publicity and spawned a 1998 best seller, The Milk Mustache Book, which he co-wrote...

Author: /time Magazine | Title: Milestones Jan. 24, 2005 | 1/16/2005 | See Source »

Ronald Reagan last week called it "a political football" kicked around by "demagoguery" and "falsehoods." To one of the President's advisers it is "the most sacred cow we have around here" ... The subject is Social Security, the nation's biggest, broadest and probably most successful social program. To some 36 million people, the Social Security system now provides a monthly check promising that old age, widowhood or disabling injury will not throw them into poverty. To 116 million others who pay Social Security taxes, the system offers assurance that they too will be taken care of when they become...

Author: /time Magazine | Title: 23 Years Ago In Time | 1/16/2005 | See Source »

When Jonathan Simms was 17, doctors thought he had 14 months to live. The Belfast teen was exhibiting the first symptoms of variant Creutzfeldt-Jakob disease (VCJD), the human version of mad cow disease, and there could only be one prognosis. But three years later, his condition is no longer considered terminal. Thanks to a controversial new therapy, he may become the first known survivor of a disease that has killed 147 Britons since 1995. After the diagnosis, Simms' father Don read about the use of an anticoagulant called pentosan polysulphate (PPS) to delay the onset of scrapie, a disease...

Author: /time Magazine | Title: Risking All For A Cure | 12/19/2004 | See Source »

...Geffen and Michael Dell as clients and Warren Buffett as his idol, Lampert took control of Kmart when it came out of bankruptcy 18 months ago. Since then Lampert, 42, who also happened to be Sears' largest single shareholder through his ESL Investments, has turned Kmart into a cash cow, albeit a shrinking one. Although critics describe his moves as short-term fixes, he reduced inventory, slashed costs, limited discounts and sold off some of Kmart's lucrative real estate to the likes of Home Depot and, yes, even Sears...

Author: /time Magazine | Title: Two-For-One Sale | 11/29/2004 | See Source »

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