Word: cowboyed
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Dates: during 1980-1989
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...Cowboy Joe Restic, in the Crimson and white silks, loosened the reigns on Mr. Multiflex twice this year, and on each occasion the victory margin was substantial (11 and 17 lengths to be exact). Last week, however, Mr. Multiflex was running time well into the clubhouse turn, and only a late whip pulled out a show for Cowboy...
...Today, Cowboy Joe will be hoping that he doesn't need the whip at all, that Mr. Multiflex flows from start to finish, that Big Red stumbles out of the blocks and never really recovers, still dragging that foreleg. And that it isn't raining. 'Cause if Big Red comes out steppin' high with nostrils flarin, and the weather is downright early, Mr. Multiflex may be sucking wind before they're too far into the backstretch. And you may be tearing up your tickets and flipping the stubs at the teller in the $2 window...
...Sybille Schmitz, the German actress on whose life and perplexing death the film is based, Veronika is an aging movie star on the way down and out. For Veronika, the '40s were all beautiful music and the caress of a soft-focus lens; the '50s are jangly cowboy songs and cruel chiaroscuro. Propelled by her screenwriter husband (who fades out of his own picture), her producer (who finds younger actresses for his casting couch), her neurologist (who ladles out morphine) and a curious reporter (who cannot escape the lure of decadence), Veronika travels down Sunset Boulevard...
Ronald Reagan's three sketches represent different aspects of himself: the cowboy, the athlete communicating physically and not verbally (notice there is no mouth), and the grumpy old man who looks to the left, representing the past. These are the doodles of a powerful, well-rounded man. Overall, Kennedy is the brightest of the group, Reagan the most sociable, Hoover the most confused and Coolidge the most disturbed...
...Anheuser-Busch has traditionally dominated the industry through its sheer size and muscle, Miller Brewing Co. has emerged as a hard-charging No. 2. Its tactics: canny marketing and nimble product development. Miller owner Philip Morris used rough-and-ready cowboy imagery during the 1950s and 1960s to propel its Marlboro brand to the lead in U.S. cigarette sales. Since it took over Miller in 1970, Philip Morris has used the same image-conscious advertising to promote beer. The master marketeers down-played the old Miller High Life slogan, "the champagne of bottled beers," and created a new image through...