Word: cowboying
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...Anheuser-Busch has traditionally dominated the industry through its sheer size and muscle, Miller Brewing Co. has emerged as a hard-charging No. 2. Its tactics: canny marketing and nimble product development. Miller owner Philip Morris used rough-and-ready cowboy imagery during the 1950s and 1960s to propel its Marlboro brand to the lead in U.S. cigarette sales. Since it took over Miller in 1970, Philip Morris has used the same image-conscious advertising to promote beer. The master marketeers down-played the old Miller High Life slogan, "the champagne of bottled beers," and created a new image through...
...West German Bundestag with flawless timing and resonance, and drew a laughing cheer from the Bonn politicians with a deft putdown of a solitary heckler. The man in the rue, via or Strasse could hardly help noticing that Reagan neither looked nor sounded like the crude, hip-shooting nuclear cowboy so often drawn by European caricaturists...
...perspiration along her impeccable upper lip. The debate on economic and monetary affairs, supposedly the height of the summit, drones on. President Reagan starts amusing himself by doodling neat little pen portraits of imaginary figures-a nondescript man with a mustache, something that looks like a smiling Marlboro cowboy, and the head of a horse. Treasury Secretary Donald Regan passes a note to Secretary of State Alexander Haig: "We should be out swimming in that fountain." Haig scribbles back: "Yes, without all these clothes on." "I agree," Ronald Reagan signs on. Then, in full view of his colleagues, his eyelids...
...this effort, the White House views the trip as a major opportunity for the President, whose most important political asset is his infectious personal charm, to dispel a still prevalent impression in Europe that the leadership of the Western alliance is in the uncertain hands of a trigger-happy cowboy. A growing mood of pacifism on the Continent, suffused with latent anti-Americanism and guided in part by leftist forces, threatens NATO's plan to modernize its nuclear forces. The President will attempt to counter this attitude in a series of interviews with European newspapers and television stations...
...intends to invite Maurice Béjart to stage it in Leningrad. The gossip is that Vinogradov was brought into the Kirov five years ago to liven things up and keep the younger generation of dancers interested. Vinogradov is a snappy dresser who likes wide pinstripes or a modified cowboy look. He seems to emerge from a Soviet equivalent of gilded youth, cosmopolitan, familiar with the latest trends in all the arts. His choreography is similar to that of several young Americans and Europeans, to judge by Le Revizor, but he may be grittier and more ambitious...