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Word: cowboyism (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...wanted to do after signing his contract was, "Have fun and drink Pepsi." The incident highlights the hotter sponsor wars in professional sports lately, with players, leagues and teams each looking for a cut of the financial pie. Last year, Pepsi and Coke battled over the Dallas Cowboys, when Pepsi bought exclusive concession rights in Texas Stadium. Coke, as an exclusive NFL sponsor, maintained the rights to the Cowboys name and logo, while Pepsi was the drink of choice at Cowboy games. Given O'Neal's star-power and obvious willingness to mention Pepsi at every available opportunity, Coke could...

Author: /time Magazine | Title: Not Always Coca Cola | 9/4/1996 | See Source »

...shuffling harmonica sounds like it could be background music for Hee Haw, and host Martin Kratt is all got up in cowboy boots and a bandanna just like the country show's star, Roy Clark. This episode, Kratt explains in a humorously fake Western accent, will focus on bovines, "the puurtiest darn cows I've ever seen." But he's not talking about barnyard animals, and his brother and co-host Chris waddles onto the scene to set things straight. The show is actually about sea cows. What are sea cows? Ah, that's the fun on Kratts' Creatures--finding...

Author: /time Magazine | Title: TELEVISION: DUDES, ANIMALS ARE TOTALLY COOL! | 8/5/1996 | See Source »

MICHAEL IRVIN Fallen Cowboy evades jail time on drug charge, but may face N.F.L. suspension...

Author: /time Magazine | Title: Notebook: Jul. 29, 1996 | 7/29/1996 | See Source »

...director Danny Boyle just seems gleefully to forget any seriousness about one quarter of the way through the film. There are points where you hope for some witty Scottish version of the classic "Drugstore Cowboy," as Renton talks lyrically just like Matt Dillon did of his devotion to drugs...

Author: By Nicholas R. Rapold, | Title: New Film: It's Square to Be Hip | 7/23/1996 | See Source »

...hand, though Friday can be psychologically astute, she also suggests in describing a soleful fetishist that "sooner or later, the shoe, the vagina, and the penis are going to have to sit down together and have it out." It might work best as a musical number. Not since the cowboy and the farmer became friends in Oklahoma! has there been such potential for a square dance...

Author: /time Magazine | Title: BOOKS: CONFRONTING THE BEAUTY MYSTIQUE | 7/8/1996 | See Source »

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