Word: cowboyism
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Appearances clearly matter in the battle for defense dollars, which is one reason EADS has focused so steadily on making itself part of the American landscape. Its print ads feature a former Marine who runs one of its 21 U.S. operations. Dressed in a big black cowboy hat, he is standing in front of a patriotically painted helicopter, with the tagline "I am EADS." The company has also figured out how to play American-style politics: in contrast to Boeing, whose most vociferous political proponents are Democrats in Washington State eager to protect the company's Seattle-area jobs, EADS...
...filmically snobby--those, say, who remember 1977 for Annie Hall--the release of George Lucas' space opera marks the point at which American film shook off any aesthetic aspirations and embraced explosions. Depending on what kind of movies you like--the Bonnie and Clyde-- Midnight Cowboy artiness that preceded Lucas' blockbuster-to-change-all-blockbusters or the Top Gun--Matrix bombast that followed--Star Wars was either the end or the beginning...
Until about 18 months ago, Knox was a nomadic cowpuncher. His rambling philosophy: "There are only two good ranches--the one you've left and the one you're goin' to." Though he's settled with his wife Joni in a corner of Arizona, his cowboy blood still runs thick. With great pride, he pulls his battered steel spurs from the tack-room wall and brushes away the dirt. As he points out the silver-inlaid design and the gold initials R.L.K., he smiles at all the times he's worn them with a swagger. He hangs them...
...Most cowboy poems speak of real events and people, from bucking horses and cagey cows to old Stetson hats and long winter travels. Although they focus on the ordinary stuff of life, their truths, at least to cowboys, seem no less eternal than those penned by William Shakespeare. Some cowboy poems are bust-a-gut funny; a few are downright dirty. And some are just plain awful. But many carry an honest, primitive power, like these lines from Vern Mortensen's Range Cow in Winter...
Branding, like ballet, becomes poetry in motion, a slick sequence of moves that turn a mere job into an art form. Whether breaking broncs or chasing wild cows across cedar-infested slopes, punching cows demands courage, precision and a certain élan. Ross Knox understands the cowboy's art. So does fellow Poet Georgie Sicking...