Word: cowboyism
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...might have noticed a group of Japanese men dressed in jeans and boots, gazing at the sea of pickup trucks in the parking area. The men were from Toyota, which has been trying with scant success for years to persuade Americans to dump their Ford and Chevy pickups--the cowboy Cadillacs of the heartland--for a Toyota. Spending hours observing folks as they tailgated, hitched up horse trailers and hauled everything from plywood to goat sheds, the Japanese took copious notes, even if they still couldn't quite understand the American lovefest with the pickup. "There was a level...
Because Texans buy more pickups per capita than anyone else, Toyota is banking on a core group of buyers in its backyard. The company has started the courting, launching a limited-edition Tundra co-branded with cowboy-boot maker Lucchese and slapping the Toyota name on the Houston Rockets basketball arena. Traditionally, Toyota has done best in cities and on the coasts, selling Corollas and Camrys to baby boomers and Lexuses to well-off urbanites. On the West Coast, Toyota's share is 16%, double its share in the Midwest and the South. Yet Toyota can no longer count...
...extraordinary profession of innocence. Wearing his customary cowboy hat, Miami Police Chief Clarence Dickson led 30 top officers to Cedars Medical Center for drug-screening tests, which they passed. On the same day, 500 of the department's 1,020 rank-and-file policemen also submitted urine samples for testing, with results due next week. Said spokesman Jack Sullivan: "The guys were just tired of all the bad publicity." Drug-financed corruption in South Florida has provided the real-life inspiration for more than a few scripts on NBC's Miami Vice, but recent events have particularly tarnished the police...
...bold nonviolent stroke" to which you refer is about as nonviolent as armed robbery. What if the Egyptian aircraft had refused to comply with U.S. fighter pilots' orders? Robert C. Barker Fort Smith, Ark. Cowboy Style...
This spring's second insult to freedom-loving cowboy types was graver yet, although its implications might be hard to fathom for non-Montanans. The state's drivers, as of October, will not be allowed to drink alcohol in their vehicles. Outsiders may find this development astonishing. Drinking and driving was legal in Montana? Yes. And not only legal but rather popular. In a state that measures more than 700 miles from its southeast to northwest corners and where most of those miles consist of empty highway enlivened only by blowing tumbleweeds and the occasional bloated mule-deer corpse...