Word: cowens
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...year ban on new-drug marketing could hurt the bottom line of drug companies. But it wouldn't be devastating. "I don't think it will have a particularly big impact," says Eric Schmidt, equity analyst at Cowen and Co., an investment bank. "The companies have already started scaling back their marketing budgets, and they've tended to direct advertising into more established brands." According to Jon Swallen, a research analyst at TNS Media Intelligence, pharmaceutical companies spent about $4.7 billion in magazine and television advertising in 2008, a 10.7% drop from 2007. And only about...
...Sarkozy is due to travel to Ireland on July 11 to hear firsthand the concerns of Irish voters, but beyond that there is little he can do until October, when Irish Prime Minister Brian Cowen tells the other E.U. leaders whether a second Lisbon Treaty referendum is possible...
...Sarkozy and other E.U. leaders are now pinning hopes of salvaging the Treaty on another referendum, perhaps in a year's time. Officially, the bruised Irish Taoiseach (Prime Minister) Brian Cowen was treated with sympathy at the Brussels summit, and there was universal recognition that the Irish vote had to be "respected". But behind the scenes, Cowen - tellingly banished to the far end of the family photograph of E.U. leaders - was alternately cajoled and bullied to run another vote...
...None of this makes Cowen's task any easier. He will now report back to the leaders at their October summit with either a road map charting a way out of the mess or a confirmation that another vote is pointless and the treaty must be declared dead...
...committed European, Cowen said his first important task is to ensure that Irish voters ratify the European Union's Lisbon treaty by referendum next month. The treaty, meant to streamline the Union's structures, has to be approved by all 27 E.U. member states to come into force; Ireland is currently the only one among them that will do it by popular rather than parliamentary vote. Polls suggest that the Irish will do so, and with Cowen now leading the campaign, opponents of the treaty may want to brace themselves for a bruising...